Visual Image Of Mobile Terminal Platform In Traditional Restaurant Industry APPlied Research

With the development of 4G network,China began to really enter the era of high-speed network information,mobile Internet has entered our daily life,more and more affect us,the development of mobile smart phones,the number of Internet users continue to increase,The combination of the Internet marks the birth of a new industry,with the mobile phone mobile Internet was born more and more affect the development of the enterprise,especially as a propaganda tool,mobile phone marketing this new industry was born,Mobile terminal this platform will also be all the food and beverage industry battleground.In this paper,we study the traditional traditional visual image of the catering industry,through the medium of APP for publicity and promotion,the popular,the traditional catering industry never pay attention to the visual image of the original form of commercial promotion,visual symbols,culture,and posters,as well as to reconstruct image,for the traditional catering industry in the AD is multifarious,confusion of market environment,find a place to live.APP use this new form of advertising to change traditional restaurant industry,to make the communication more convenient and more attention by the audience,through this APP platform makes the audience more quickly,more convenient,more experience to spread the new form of simple,let the audience can be anywhere at any time the attention of the traditional dishes of the catering industry,culture and favourable activity,etc.,can provide more order,more services such as consulting,consumers unnecessary trouble and time.Traditional restaurant industry of the original form of visual marketing cannot meet the current needs of the audience,the visual image of a single,rigid,etc are not accepted by the audience,resulting in transmission of several traditional restaurant industry does not reach the designated position and collapse,the APP this communication platform,we can its visual image is more vivid and endowed with the change of interest,break the original with a novel visual image visual impression,such as illustration style and visual image of the dynamic effect,bring new visual change and experience for visual audience.In order to achieve better communication effect,as an APP with communication,payment,query and other multi-function usage,can also let the audience feel the pulse of The Times,rather than behind and can't keep up with fashion.APPlying traditional visual image of the catering industry in the APP,in China's case also is only a few restaurants on the changes,but the author thinks that the APP in the visual image promotion,or its convenience and versatility,will be the mainstream of the catering market spread,APP this form will promote the reform and development of traditional industry,but as for the research of this paper,there are many immature place,mainly reflected in the experience of the interactive functions,believe that through more designers in this study,can make the development of the catering industry APP more quickly.