Application And Research Of Illustration Design In Mobile Terminal H5 Ad

With the continuous progress and improvement of intelligent mobile terminal communication technology,the media of new media advertising has also undergone profound changes in line with The Times.At present,mobile terminal H5 advertising has become a new type of publicity media with strong interactive ability and good communication efficiency,relying on its advantages of low cost,cross-platform and compatibility.With the rapid development of H5 advertising and the popularity of mobile social platforms,various commercial brands have produced various novel forms of H5 advertising in order to attract the attention of the audience,among which illustration design is the most frequently used design form.With the support of H5 technology,the illustration design of H5 advertisement on mobile terminal can combine vision,touch and hearing to form a new design form with multiple senses.Moreover,the value and advantages of illustration design make the H5 advertisement like a tiger with wings added.It is far superior to other communication modes in both user experience and advertising benefits.At present,H5 advertisements of illustration design emerge one after another,which also exposes many problems: homogenization of illustration design and users' aesthetic fatigue;The combination of illustration design and H5 technology is stiff;Illustration content monotonous lack of creativity.In view of the existing problems in the illustration design of H5 advertisements,this subject will deeply explore how to better apply the illustration design to H5 advertisements,so as to make the illustration design more consistent with the advertising theme,so as to improve the communication efficiency of H5 advertisements.This paper is divided into six parts: 1.Introduction(chapter 1): the research direction is sorted out,and the background,purpose and significance of the research,as well as the content and methods of the research are elaborated;2.2.Overview of mobile terminal H5 advertising(chapter 2): the concept,development status and prospect of H5 advertising are analyzed,and its characteristics and advantages are summarized;3.Introduction of illustration design in mobile terminal H5 advertisement(chapter 3): the characteristics and value embodiment of illustration design are analyzed;4.Manifestation of illustration design in mobile terminal H5 advertisement(chapter 4): combined with case analysis,it summarizes the design points of illustration and summarizes the style expression of illustration design.5.Applied research(chapter 5): applied illustration design method to H5 advertisement,and implemented it into empirical research of design topic;6.Conclusion(chapter 6): summarize and look forward to this topic.