Research On Gamification Design Strategy Of Intangible Cultural Heritage Information Mobile Application

With the development of mobile Internet,smart phones have become the most important tool in People’s Daily life.People get and transmit information through the rich mobile apps on their phones.Compared with traditional media,people are more willing to choose mobile apps that are easy to carry and updated quickly.Intangible cultural heritage information mobile application is one of the main platforms for the dissemination of intangible cultural heritage content,but it fails to give full play to the dissemination role of mobile applications due to its poor content expression and low appeal to the public,which eventually results in being drowning in the vast sea of mobile applications.At the same time,popular mobile applications in all walks of life gradually carry out the practice of gamification design,and have achieved good results in improving the number of users,enhancing user stickiness,and increasing user activity,highlighting the great potential of gamification.Therefore,this project tries to involve gamification in the design of intangible cultural heritage information mobile applications,so as to improve the dissemination effect of intangible cultural heritage information.Firstly,this paper analyzes the current situation and problems of intangible cultural heritage information mobile applications.Research relevant theories of gamification and put forward a gamification mechanism model,combine user behavior models and user experience,and introduce it into the communication problem of intangible cultural heritage information mobile applications,then demonstrate the feasibility of gamification involvement from three aspects: attraction,expressiveness and dissemination power.Proposed user-centered design,authenticity protection,continually update,three design principles,compiled six steps game design ideas that combine the elements of user experience,summarizes the gamification design strategy of intangible cultural heritage information mobile application from user behavior model.Finally,taking "Seek the intangible cultural heritage" as a case of gamification design,the positive effect of gamification in the mobile application of intangible cultural heritage information is proved through comparative experiments,which provides a reference for the application of gamification in the transmission of intangible cultural heritage.