Design For Pleasant Reading

The media for reading is changing with each passing day,but what remains unchanged is the unique pleasure that reading brings us.In this era of the developing entertainment industry,the pleasure of reading is facing the danger of being dispersed and replaced: in nowaday’s subway,it is much easier to find someone who’s watching videos or playing games than find someone who’s reading.Why could games be addictive to some people while reading can’t? How could some people spend a few hours watching videos unknowingly while feeling sleepy only after a half-an-hour reading? The author believes that the key to these problems lies in the difference of the pleasure in the experience.The decline in people’s enthusiasm for reading is attributed to both the era and the designer’s "dereliction".Driven by the "experience economy",new things that bring people a stronger sense of pleasure are emerging,but the design of the reading materials has not yet responded to this "competition"--designers rarely view the design of reading material from the angle of reader’s reading experience.Few of them have considered using pleasure in reading experience as a design measure.On the contrary,many designers have produced a number of "bad designs" that are extremely unpleasant to readers due to business interests.This thesis targets literary readings,it analyzes the sources of the unpleasant factors existing in reading from multiple angles.It explores the source and role of pleasure in the reading experience from three levels: instinct,behavior,and reflection.And it explains differences in the needs of different readers.The thesis points out the various types of pleasure in the three levels in combination with actual cases and offers design strategies.Design practice is used to explain how to use the methodology of this thesis to achieve "pleasant reading".It mentions the problems that should be aware of while designing,and also puts forward the further goals of reading material design—change the way of design thinking,turn the focus from reading material to readers and their actions related to the reading material,and try to redefine the reading.Reading is the foundation of human progress and the continuation of history.This thesis aims to use the pleasure of the reading experiences to help people regain their reading habits,and also reiterates our responsibility as designers.