Research On Book Design Based On Emotional Experience

With the development of the economy and the improvement of the living standard,books have become an indispensable spiritual food in modern life.People’s demands for books are notonly to meet the reading function in the past,but more spiritual needs.The revolution of book design era has happened quietly.The traditional books which pay attention to information transmission are challenged.The pursuit of emotional experience has become the theme of book design.It is the first issue that should be considered in the design of the new era by focusing on the design as a whole and the innovation of the interactive experience.This article takes the book design of emotional experience as the research object.According to the current social and economic needs,the readers are subdivided and the their needs are deeply studied.With the guidance of Norman’s emotional design theory,the strategies and guidelines of book design have been analyzed from three levels as instinct,function and emotion.The emotional experience of people is the purpose of design.This article let readers interact with books to stimulate their emotional experience.This article is divided into three parts.The first part,through the inductive learning of the literature,integrates the related theories and concepts of emotional experience design.The second part analyzes the expression form of the emotional design of book binding.The third part raises the strategies of emotional experience disign from three aspects such as form,function and reflection,based on theories and analogies above.The innovation of this article is to introduce the human centered "emotional design" and "interactive experience" into the book design.It pays attention to the sensual experience to create a good reading atmosphere for the readers.This paper studies the emotional experience of book design through literature review,case study and expert interview,in order to provide new ideas for the emotional expression of modern book design.The future book design will pay more attention to the "readers experience",moving the readers in the sense of vision,touch,smell,hearing and taste,and grasp the whole design from the angle of time and space.Our goal is to revitalize paper books which is challenged by the internet through multiple forms of display,advanced techniques and direct collision of ideas,on the basis of the experience of humans.