Research On Clothing Window Design Based On Millennium Generation

With the rapid development of economy and the upgrading of consumption,people have gradually changed from rational demand shopping to perceptual enjoyment shopping.Therefore,induced marketing has become a common marketing strategy of businesses.Window display is the most intuitive and effective way of "SEDUCTION" display,especially has a direct impact on the purchase decision of the millennial generation.As an important part of visual marketing,window design has not changed and innovated too much with the preferences of consumers.Nowadays,immersive experience and installation art are the common forms of expression used by artists today.If this form of expression is combined with window design,it is bound to make a new breakthrough and a new form of expression in window design.First of all,the author analyzes the display forms of window and the main functions and differences of different forms of window through literature review.Then,according to the classification of the window,we search the representative cases of the window,analyze the design elements such as lighting,color,props and layout,study the design purpose and the theme of expression,and sort out the basic theory of window design.Secondly,it is about the study of the millennial consumer behavior.This paper studies the millennial consumer behavior characteristics and psychological characteristics and millennial preferences through questionnaire survey and descriptive analysis,and provides theoretical support for the window design of this paper through consumer characteristics and consumer preferences.Finally,through the combination of the basic theory of window and the results of window case analysis with the consumption characteristics and preferences of millennials,the author sums up and puts forward the window design theory corresponding to millennials and makes innovative window design.The final window design of this paper uses the stimulation and interaction devices of vision,hearing,smell and other different senses,and presents them in the form of concept window,aiming to express the new concept and form of window design.Through this theoretical research and concept window design,we hope to bring some inspiration and further innovation to the industry practitioners.