Research On Color Application In Window Design

Window design has become an important industry at home and abroad, which plays a vital role of brand sales brand. Compared with foreign countries, there is a certain lag in the domestic window design. As "the first vision", the color occupies the crucial position in the window design. However, window design is the lack of long-term systematic research and standardized color matching method in China.American marketing has a famous "seven-second" theory, which emphasizes the role of color in the window design. The color application has certain rules and methods in the window design. However, there is a lack of research in this field at home and board. For example, how to use the color relationship reasonably or enhance the role of color in the window better.This paper aims to analyse the influence of the window and brand color matching rules. It also researches the influence of the regional culture on window color, as well as the paper explores Hermes window color applications. In addition, this paper uses case analysis and data analysis to analyse the excellent window cases at home and abroad, which aims to summarize the color application in the window design and guide the color application of the window design in China.