Cultural Industrial Production And The Construction Of Contemporary Myths

As a cultural product on the American cultural industry chain,American superhero movies have earned huge box office worldwide and exported their own ideology.This article combines cultural industry theory to conduct research on American superhero movies in standardized production and ideological production.This article uses case analysis and literature research to conduct in-depth research on the image building,plot setting,narrative mode and ideology of American superheroes.The thesis is specifically discussed from the following four aspects:The first chapter mainly defines the theoretical connotation and characteristics of the cultural industry.As a Marxist critical theory,the essence of the cultural industry is to trace the alienation of rational spirit.American superhero movies are the products of the American cultural industry and have the characteristics of commodities produced on standard industrial assembly lines,such as standardization,modelization,and commercialization.At the same time,combing the development history of American superhero movies,introducing the development of DC Comics and Marvel Comics,and taking in-depth research on the superhero movies produced by the superhero comics of these two companies as examples.The second chapter mainly analyzes the standardized production process of American superhero movies from four aspects: the shaping of the external image and internal characteristics of heroes,the plot setting and the narrative mode of the movie.American superhero movies always take extraordinary life and special abilities as the mythical basis of superheroes,and use symbols such as uniforms,masks,badges and weapons to shape heroic characters.Shaping the superhero’s internal characteristics,following a procedural structure,shaping the superhero’s growth experience through three stages: "knowledge responsibility","face challenge" and "win victory".In the plot setting,American superhero movies strive to be clear and clear about the logic of the story and the relationship between the characters,and use the dualistic drama conflict to unfold the plot and present social issues.In the film narrative mode,American superhero films use cross-media narratives to diversify their presentation methods,obtain benefits to the greatest extent,and form a god-making movement through commercial operation.The third chapter mainly analyzes the ideological production methods of American superhero movies.American superhero films beautify the image of the United States bybeautifying war action and spreading universal values.American superhero movies have given the rationality of war behavior with the logic of justice to maintain order and peace.At the same time,they have packed universal values into a heroic epic behavior and language,which breaks the inter-regional,inter-racial and inter-cultural consciousness to the greatest extent Morphological disorders,which are widely spread worldwide.At the same time,American superhero films highlight the superiority of American politics and culture by vilifying the image of another country.The fourth chapter mainly analyzes the successful experience and lessons of the American superhero film industry and its enlightenment to the construction of local genre films in China.The success of American superhero movies today is not only due to America’s world-leading film industry strength and complete industrial chain,but also due to the success of comic book adaptation strategy and commercial operation.At the same time,this standardized production method is easy to cause aesthetic fatigue,the worship of super power will also cause the lack of humanistic care.In summary,the success of American superhero movies in the world is mainly due to the standardized production and streamlined division of labor in the film industry.This has important implications for the future development of Chinese cinema.