Research On The Application Of Blockchain Technology In The Music Platform And User’s Willingness To Use

With the continuous development of emerging Internet technologies,the global music market is also developing steadily.Also,issues related to copyright tracking and copyright distribution occured in the music industry.Blockchain technology has the characteristics of decentralization and non-tampering.Some people have suggested that blockchain technology can be used to solve these problems.Many companies around the world have also tried and explored this,using blockchain technology to reshape the relationship between release,publication and monetization,also artists and fans.Therefore,this article has researched on the application of music copyright based on blockchain technology to make up for the gap in this research field,which is of great significance to the practical application and promotion of blockchain technology,and the protection and tracking of copyright of digital cultural products.This research reviewed and summarized the relevant theories of Blockchain,Evolutionary Game Model,and Technology Acceptance Model.Firstly,with the music operation platform and platform users as the research object,an evolutionary game model was constructed.The equilibrium point of the system is solved,and the stability analysis of the equilibrium point is performed.Based on this,an evolutionary phase diagram was drawn,and the Evolutionary Stability Strategy of the Evolutionary Game Model was finally obtained:in most cases,music operation platforms will tend to choose to use Blockchain technology,and platform users will tend to choose to pay.Secondly,a user acceptance model of the music platform was constructed,and sample data which was analyzed and tested by SPSS 26.0 and AMOS 26.0 software was obtained through questionnaire surveys.The research results show that:perceived usefulness,perceived ease of use,social norms,and the willingness to accept blockchain technology have a positive impact on usage intentions;Perceived ease of use has certain effects on perceived usefulness;perceived risk has certain effects on perceived cost;perceived cost has certain effects on perceived ease of use;But perceived cost has no effect on usage intention and perceived usefulness,which may be related to increased public awareness of copyright payment;Perceived risk also has no effect on other variables,which may be related to the fact that music platform involve less perceived risk to users;Social norms have no effect on perceived usefulness,and may be related to younger users being more inner-directed.Finally,based on the results of this research,a development proposal for music platforms using blockchain technology is proposed.And based on the limitations of this research,it provides ideas for future related research.