Research On The Dynamic Design Of Video Captions In The Digital Media Age

Subtitle is a key element of film and television art in the present and an important scene element of film picture composition and content expression.The font design of subtitle is not only related to the technical level of film and television production,but also integrates visual communication design and aesthetic concept.Exploring how to give full play to the function of subtitles can make the content and form of film and television works reach perfect unity.Faced with the development of digital technology in the digital media age,the change of mass communication and the popularization of the network communication technology,the static font design of film and television subtitles will have the limitations of traditional form and can’t make full use of the characteristics of multi-dimensional space and time.People more and more hope to see the subtitles of film and television is creative,spiritual,visual effect.Facing the trend of media development,the font design of film and television subtitles has been developing from the original static form to digital,dynamic.In this regard,this paper do research into the dynamic design of film and television subtitles in the digital media age.On the premise of defining the concepts of "digital media age","film subtitles" and "dynamic font design",this paper analyzes the development opportunities of film subtitles in the digital media age and the unique dynamic font design advantages of film subtitles by combining the theories related to visual communication design.Through lucubrate the component elements of subtitle in dynamic design,change type and creative process,combined with the design application of the practical case,try to explore the principles of dynamic design subtitles,summarizes the practice of cognition,and combines the theory and practical application,font design achieve better integration in plane and dynamic to provide some reference in the digital media age.