The Exploration Of Digital Dynamic Font Design

After the 21st century,mankind has entered into "The digital age".Information and digital multimedia,communication network,had rapidly developed and has been to change our life habit,way of thinking,aesthetic taste and so on.At the same time,digital technology has become the impetus of the development and prosperity of modern art design and the catalyst,all sorts of traditional culture and art are faced with new challenges and opportunities,and digital high-tech technology rheological and dynamic art form more rich and changeful vision,promote the human society in the field of art and design innovation,and changing the people understanding and feeling of art design.Words as the carrier of history and civilization,to assume the transmission of human development,therefore in the field of art and design,font design owners unique value and status,and,as an essential part of art design is an important part of the development and progress.And the influence of digital technology and new media support,font design in visual form and form have occurred magic changes.Digital dynamic technology open a new chapter for the development of typeface design and innovation,the continuity of text movement reached almost follow one's inclinations of the playable,novel dynamic visual expression and novel interactive experience resonance,make the text design of the new era of visual culture gradually.In this paper,by using literature method,comparative research,case analysis,sum up academic research methods,such as collection at home and abroad excellent academic theory works and design case study analysis,summing up the relevant theories of digital dynamic font design point of view.The basic framework of this paper is roughly as follows:the first chapter mainly elaborates the selected research topics at present in the background,development and research status at home and abroad,research purpose and meaning,the paper innovation points,etc;The second chapter and the third chapter classify digital introduction to dynamic type design,and discusses the dynamic font design movement forms and application type,etc,and summed up the digital media's influence on the dynamic font design visual perception;The fourth chapter and the fifth chapter is the author according to their own practice creation and the related theory of combining research methods,it is concluded that the relevant dynamic font design requires the aesthetic charm of principle;Sixth chapter is the summary of the development trend of dynamic type design,summary and outlook for the future development direction.