Research On The Star Mechanism Of Star Film Company

The "pioneer" star film company in Chinese film industry has a pivotal position in the early Chinese film history.Star film company attaches great importance to the continuous publicity mechanism of journals and publications since its establishment.As the last publication of the star film company,Stars journal was born in the"Film Magazine Year" continuing the style of celebrity propaganda publications.The actual sales volume of the Stars journal is huge,deeply loved by readers and enjoys multiple reputations,which is the best survey sample of "Study on Company Star Mechanism".This paper combs 48 issues of Stars journal through literature analysis,text analysis,case analysis,etc.And also discusses the status,role,and presentation mode of Stars journal in the star mechanism of star film companies.This article is divided into five chapters.The first chapter describes the origin and purpose of the research,the research samples and methods,the literature review and the definition of concepts,and the research ideas and significance.The second chapter is the background investigation of the early star mechanism,which mainly discusses the relationship between the star film company,the Stars journal,and the early star mechanics in China.The well-organized star film company are aware of the importance of star under the influence of the Hollywood star system and the booming entertainment industry in Shanghai.Meanwhile,the propaganda awareness of star film company had promoted the maturity of the early star mechanism in China.The generation of stars was studied from three aspects,including consumption of stars,star mechanism.The third chapter analyzes the stars produced by star film company from three aspects of star cultivation,star packaging,and star promotion.It is found that Stars journal has played a role of exhortation,reinforcement,and transitional information in this process,and promoted the popularity of the star image.The fourth chapter deconstructs consumer stars from the three dimensions of physical consumption,emotional consumption,and material consumption which believed that Stars gathers multiple consumptions and leads fashion trends as a kind of consumption of the body of a star.Through the Stars journal to convey lifestyle to the public to obtain value recognition,satisfying the public’s selfish desire is a kind of emotional consumption.And the commercialization of Stars advertising image realizes material consumption.In the process of consuming stars,Stars journal has realized interests and conspire relationships with stars and businesses.The fifth chapter summarizes the multiple identities of Stars journal in the star mechanism based on producing and consuming stars.Stars journal deemed as the producer,disseminator and consumer in the star mechanism.And then discusses the relationship between the star mechanism and modern fashion culture,the star mechanism and the cultural practice of left-wing intellectuals,and outlines the relationship between the star mechanism of modern Shanghai and modern society.Finally,based on the background of the transitional society,the star mechanism is discussed.In the above,the growth of the intellectual community,the birth of newspapers,the changing of women,the appearance of actress,the rise in the social status of female stars,the shift in attitudes towards luxury consumption,and many other factors,promoted the star mechanism take root in the early Chinese film industry.