Chinese Film Industrialization Under The Background Of The Star Status And Operation Mode

The movie star as a symbol were considered as the most valuable commodity in the filmsince it came out. and it had Powerful effect in the Hollywood studios. The star system of theHollywood film industry create value we can not imagined. Film system reform, the Chinese filmbegan to move toward the road of industrialization, the star is the inevitable requirement of thefilm industry as a commodity, from the pursuit of economic and cultural values. The Chinese filmneed an image of the symbolic sense for the film. We can get economic benefits by stars.Chinese film began to use the star strategy since the1920s, With the different periods anddifferent social backgrounds，the Chinese movie star have different Performance. With thedeepening of reform and opening up, the film industry has entered the commercial value of thespring. The film is gradually returning to the role of star in the film once again be prominent. Starof the commercial value to attract investment, to attract viewers to the symbolic value of the starto the star to expand the value of the development of value-added, the problems encountered fromthe experience and development of our country star in Hollywood, we should establish set Chinesestar system.Extremely wide range of current research on the stars and the star system all over theworld.A large number of domestic and foreign research as the theoretical basis， through fromanalysis of the Hollywood star system,analyzes the context of the industrialization star mode ofoperation.，analyze the main body of the star operator-the brokerage company，then get thepoint that set the Chinese film star System. I wish I can give some Suggestions according to myExperience in the HY.BORTHER media company.