| The rapid development of the mobile Internet and the popularization of mobile intelligent terminal devices have given the emerging medium of short video a broad space for development.Today,when various short video platforms continue to emerge,TikTok,as a representative of them,has a large number of users that are ahead of similar competitors.Because of its music-based video creation and communication model,it has not only updated the way people contact popular music,but also promoted the spread of popular music with its visual characteristics.This article uses TikTok as a research case,using case analysis,questionnaire surveys,and participating observations to conduct an in-depth discussion on the visual communication subject,communication content,and communication audience characteristics of the popular music of the TikTok.First,analyze the development motivations of popular music in TikTok from four aspects,summarize the two development stages and the status quo.Secondly,from the official account of professional producer music APP,user producer hot song list user,professional user producer TikTok Musicians start with these three types of communication subjects,and analyze their own unique types and characteristics of popular music visualization content production.Then analyze the demographic characteristics of popular music in the TikTok,including the basic information characteristics of the audience,the characteristics of the audience’s behavior,and the analysis of the audience’s motivation to use.Finally,it analyzes the problems of complicated music copyright protection environment in music dissemination in TikTok,severe homogeneity of short videos of the same music,limitation of musical imagination,limitation of aesthetic ability,etc.,and proposes corresponding countermeasures and suggestions,namely,increase Authorized music works,pay attention to content review and distribution,and form an organic interconnection between high-quality original music IP and short videos. |
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