Research On The Development Ability Evaluation And Promotion Path Of Chinese Cinema Line Enterprises

In 2001,China’s cinema line system reform was officially launched,and China’s film market began to develop rapidly.After nearly 20 years of reform and development,China’s film market has successfully surpassed the United States to become the largest film market in the world,and continues to move towards the goal of becoming a powerful film country.It is the consensus of the industry that the reform of the cinema system has achieved remarkable results.Nowadays,great changes have taken place in the ecological environment of China’s film market.The growth of the film market is slowing down.The cinema industry is facing many challenges.The reform of the cinema system will also enter a deep stage.At present,the frequency of watching movies per capita in China is still low,the habit of watching movies is developing,and there is still a lot of room for the market to rise.Based on the development status of China’s film market,the cinema industry still has a large space for development.This paper chooses the research method of combining qualitative research and quantitative research,and constructs a systematic and scientific evaluation model for the development ability of cinema enterprises on the basis of comprehensively combing and analyzing the development context of cinema market since the implementation of cinema line system and summarizing the stage characteristics.In view of this,in the third chapter,this paper sorts out and analyzes the development stage of China’s cinema system,the development status and specific characteristics of the cinema industry,and takes this as the main reference for the influencing factors of the development ability of the cinema enterprises in the fourth chapter.Through the analysis of the influencing factors of the development ability of the cinema enterprises,this paper constructs the evaluation model of the development ability of the cinema enterprises in the fifth chapter.Based on the reasonable design of the evaluation index,this paper selects the data of listed cinema enterprises from2015 to 2019,uses the principal component analysis method to determine the weight of each index,and evaluates the development ability of each listed cinema enterprise.According to the empirical results,the sixth chapter selects Wanda film and Hengdian film and television as case applications,evaluates their development ability scores and analyzes the existing problems.Finally,the author puts forward the optimization suggestions to improve the development ability of the enterprise based on the three key short board problems and the development characteristics of the enterprise.