Research On The Visual Image Design Of Congolese Fast Food Brand

The Democratic Republic of the Congo is at a historic stage of constant changes in infrastructure,economy and society,which means that many economic activities have been developed.As far as my research is concerned,I am more concerned about the visual image design of the Democratic Republic of the Congo Gold fast food brand.But at present,the visual image of Democratic Republic of the Congo fast food brand does not reflect the visual culture of Democratic Republic of the Congo very well,and the brand also lacks unique personality.Some of the visual styles of these brands have a tendency to westernization,and the homogeneity of visual styles makes it not possible to distinguish these brands well.In my research,I analyzed some of the Congolese fast food brands and some international fast food brands,and then I conducted a comparative study of local and international brands to discover commonalities and differences.This gave me a good understanding of the design of the Congolese fast food brand,drawing inspiration from the cultural elements of Congo and traditional art.In the design concept section,we combine the historical and cultural facts of the Democratic Republic of the Congo.The use of the traditional art of the Democratic Republic of the Congo in the visual image design of the fast food brand can enrich the connotation of traditional art and make a contribution to the better display of the visual culture of Democratic Republic of the CongoThe exploitation of the traditional art of the Democratic Republic of the Congo in the conception of the Visual identity of the fast-food brand is a way to enrich this sector in order to better present the Congolese visual culture and bring a modest Contribution.