Research On The Brand Image Design,Promotion And Application Of "Guo Chao" From The Perspective Of Cultural Inheritancey

With the development of society and the innovation of commercial products,many commercial brands begin to integrate Chinese traditional cultural elements into brand image design.In recent years,with the trend as the background,China has set off a wave of "Guochao" revival culture.Chinese traditional culture,with its long history and heavy cultural concentration,has been reexamined and valued by commercial brands.More and more "Guochao" brand image design works continue to appear,and these works are also favored by consumers.Chinese traditional culture has a long history and is broad and profound.Guochao brand takes design as a bridge between traditional culture and modern life,which can not only improve the lifestyle of Chinese people,but also bring more fashionable and charming cultural experience to consumers,and affect Chinese contemporary culture."Guochao" brand brings Chinese culture to the world.In the process of "Guochao" becoming an important part of the world fashion trend,people all over the world understand and recognize our national culture and creativity.This paper combs from the perspective of cultural heritage,combines the traditional culture of Longsheng Jiuzi with modern trend elements,and designs a new "Guochao" brand image for modern catering brand on the basis of full exploration.This paper is divided into the following parts.The first part discusses the main research background,research status and innovation of this paper in detail.The second part puts forward personal views through data collection and analysis of domestic and foreign cases.The third part discusses the necessity of "Guochao" design through the analysis of relevant "Guochao" research data on the basis of the previous part.The fourth part discusses the necessity of "Guochao" design At the same time,it studies the design mode of "Guochao" and finally designs the brand image of Jiuzi hot pot.