"Sunrise Yunnan" Xichou City Tourism Brand Image Design

By studying the traditional culture of Xichou County,this topic has carried out a series of tourism brand image design reflecting the city characteristics of Xichou County.Xichou County,Yunnan Province,is the real home of the sun,which means the place where the sun rises.It is located in the east of Wenshan Zhuang and Miao Autonomous Prefecture.The name of Xichou County originated from Xichou County Geographic Records:Xisa,the first word of the two places of Douyang,which belongs to Xichou County.Under the environment of vigorously developing tourism in Yunnan Province,shaping the brand image of urban tourism has become the most direct manifestation of Xichou County's tourism development action.The brand of a tourist city is its core competitiveness in the market.Only through the design and vigorous propaganda of Xichou County's tourism brand image,can its tourism resources be enriched,thus gaining a strong competitiveness in the tourism market.In the fierce competition of tourism market,cities pay more and more attention to the establishment of city tourism brand image design.An excellent city tourism brand image design will make a great contribution to the city's tourism development.Nowadays,the design of city tourism brand image is in full swing.If we want to stand out from it,we must firmly grasp its future development trend.The design of city tourism brand image in the future is a combination of material,spiritual and cultural,and a dynamic concept.The design of Xichou city tourism brand image in Sunrise Yunnan needs to satisfy consumers'social value and spiritual level,so as to establish the image of Xichou County Tourism brand,enhance brand recognition and make consumers trust.In practice,I have participated in Xichou County's urban tourism planning and design projects,and collected valuable local documents,photos and videos.Deeply understand the local culture of folk customs.Therefore,this graduation thesis is based on my own practical experience,on the basis of Xichou County's traditional culture,supported by the design theory,and thinking about the relationship between Xichou County's local culture,folklore and urban tourism brand image design,excavating the design elements of Xichou County's traditional culture.Because Xichou County is a multi-ethnic gathering place,there are six ethnic cultures blending in Xichou County.Therefore,it is difficult to take the culture of one or more nationalities as the design elements to be representative.Since the Paleolithic period,Xichou County has undergone a long historical evolution.Many ethnic groups have formed their own mythological origin,cosmology and folk beliefs,which have been handed down from generation to generation.The idea of Xichou City Tourism Brand Image Design in Sunrise Yunnan originates from Xichou County's local traditional culture and folk customs.Xichou County is a multi-ethnic inhabited area.The local culture is mainly Zhuang culture,which blends with the traditional culture of other nationalities.The design of Xichou city tourism brand image in "Sunrise Yunnan"is not limited to the traditional culture of the Zhuang nationality in Xichou County,but is based on the common understanding of the local people,familiar with traditional myths,legends,cosmos and religious beliefs formed by the six nationalities in Xichou County who have lived together,multiplied and established culture in Xichou County for thousands of years.From these three aspects to study and analyze,a comprehensive and three-dimensional understanding of Xichou County visual presentation of traditional handicraft,literary works,historical relics,and so on,in the study of Xichou traditional culture to clarify the reasons for the formation of these works of art,art works behind the existence of national beliefs,cultural worship.More importantly,we want to integrate traditional culture and design rationally and thoroughly.At present,the combination of many designs and traditional culture reflects the characteristics of a certain culture,but the culture it embodies is not the culture that the local people are familiar with and often contact with,but the profound and profound traditional culture,which is beyond the grasp of the general public.If the characteristics of traditional culture represented by design are so obscure and abstruse,then the combination of design and traditional culture will not be successful,and the role of propaganda culture can not be achieved without understanding by others,so that the public can have a resonance effect.Designs have lost their meaning.Therefore,this topic intends to complete a set of "Sunrise Yunnan" Xichou city tourism brand image design,rooted in the traditional culture of Xichou County,through colorful,simple style design style to show the artistic characteristics of ethnic minorities in Xichou area,play the role of propaganda,protection and inheritance of the traditional culture of Xichou County,the development of tourism in Xichou County.