Research On The Creation Of RIO Cocktail Photographic Advertisement Based On The Expression Of Brand Concept

With the development of economy,the competition of various brands is becoming more and more fierce,and the related photography advertisements are full of People’s Daily life.Creative advertising design can accurately and clearly convey the brand concept,in order to catch the hearts of consumers.At present,some photographic advertising design,if only to the aesthetic point of view to create,or to describe the product as the focus,and the lack of thinking based on the brand concept,it is easy to become a mere formality.Therefore,photography advertisement designers should have a certain control and understanding of the brand.When they are creative,they should closely focus on the brand concept.Only mature works created based on the brand concept can impress consumers and bring economic benefits to the brand.The main purpose of this research is as follows: First,pointing out the importance of creating photography advertisements based on brand concept.Second,explore the possibility of more photographic advertising to express the brand concept,and stimulate more creative advertising design by broadening the boundary of the concept of brand extension.Third,take RIO as the case,try to improve the brand image and brand awareness of RIO through creative research,increase publicity,and finally increase the brand competitiveness.This article through studies based on the superiority of photography advertising design,brand concept expression will be dispersed in photography,advertising,brand,consumer psychology,summarized the research achievements of different disciplines,such as exploring the way based on brand concept photography,advertising design,and use in RIO sharp cocktail of photography in the advertisement creation.