Study On Application Of Super-Realism Photography To Graphic Advertisement

Super-realism photography is not new process, it is emerged in the1930’s a formalism photography genre, its characteristic is not subject to any rational control, also don’t care about any aesthetic or moral prejudices, it shows a kind of reality and fantasy, between the concrete and the abstract art surreal state, like a dream, a powerful and unconstrained style. In the era of rapid development today, surrealism photography because of its strong visual impact, unique spiritual connotation and clever display languages, is the modern plane advertisement favour, also in the form of the traditional advertising photography played the role of subversion, a art and design, personalization and commercialization of the collision and fusion also arises at the historic moment.As a design graduate students, the author has stuck to the surrealism photography original, think surrealism photography art and plane advertising commercial both in the present society closely related, they mutual penetration, influence each other to use, this is a kind of contemporary art value, is also a kind of modern design aesthetic ascension. The author through the collection of data analysis, summarizes the case, and through his creation experience of surrealism photography in modern plane advertisement the application of in-depth study.In this paper, advertising, design science, semiotics, communication, and so the discipline theory respectively, the surrealism photography in modern plane advertisement of the application of the art characteristics, the visual representation, skills and creative thinking systems analysis, and then the surrealism photography in commercial advertising and the charitable advertising paper describes the application of; Also, by their own original works analysis surreal photography practical value; Finally, through the market survey to surrealism photography in print ads were analyzed, and the applicability of that how to make the surrealism art photography and commercial print ads, and more powerful combination of the outstanding product performance, attract consumers, to achieve the purpose of advertising.