| As Internet coverage continues to expand,the use of smartphones by the general public is increasing.Brand design and promotion also have a variety of media channels,brand visual image as one of the core elements of brand building,should conform to the characteristics of the times in the design of the principles and methods of change and innovation.The way that information spreads in the media platform reflects the characteristics of conciseness,interactivity and cross-platform.The change of the way that information is received,the group of Internet users and the mode of marketing makes the design of brand visual image to be changed.The brand visual image design is a brand idea and the connotation union,it has established a brand development direction,is a brand opens the market competition key step.At a time when media platforms have become important media,the visual image design of brands,which embodies the characteristics of products and the culture of brands,has attracted the attention of enterprises and design circles.Combining the characteristics of a free and convenient way of information distribution,increased interaction between brands and consumers,and diversified media,it is necessary to meet the needs of the current self-media environment,the traditional form of brand visual image design has been difficult to meet the needs.Enterprises need to carry on the brand visual image design according to the advantages and communication characteristics of self-media platform,in order to adapt to the requirements and development of self-media era.Based on the above-mentioned situation,this paper analyzes and studies the design and communication of corporate brand visual image from the background of media age.First of all,from the media and brand visual image design and other related concepts and theories are described.Secondly,this paper analyzes the status quo and influencing factors of brand visual image design in self-media platform.Thirdly,the corresponding design countermeasures are put forward for the brand visual image design in the self-media platform.Finally,taking the brand of “Xiaoru skirt jacket”as an example,the author designs the brand visual image in the media environment and applies the research theory to the actual case.From a new perspective to explore from the media to bring China’s brand image design ideas.This paper explores the new forms and methods of the visual image design of Chinese fashion brands under the environment of self-media,which will play a reference role in the theoretical research and practice of the visual image design of fashion brands under the environment of self-media. |
