Research On Arts Education Activities Of Mainstream Art Festivals In China

Compared with the art education activities of other social art institutions,the arts education activities in China’s mainstream art festivals have the characteristics of short time,high density,multiple ways and great aggregation effect.Its development has positive significance for the long-term operation of arts festivals,the cultivation of urban temperament and the improvement of citizens’ aesthetic ability.Based on the current situation of the art education activities of the mainstream arts festivals in China,combined with the marketing theory,this paper starts from the external environment,characteristics,types,effects,existing problems and solutions,Finally,it is concluded that the arts education activities of China’s mainstream arts festivals should actively carry out two types of art education activities of "broad sense" and"narrow sense",with aesthetic education and cultural education,strive to clarify the general direction of art education,build a large platform for arts education,and create a large environment for arts education,so as to finally form an art atmosphere of "life is arts,arts is life".