Large National Instrumental Music Drama"Xuan Zang West" Of Marketing Research

In recent years,China has built a "cultural power" in order to build "cultural confidence",a variety of cultural and art policies to enhance their "soft power" have been introduced,and it is with the help of these policies that folk music has a foothold in the art market.The instrumental play Xuanzang’s Journey to the West,which is a national key project,was played by Jiang Ying,a young composer from the China National Orchestra.She made use of her professional music theory knowledge and artistic practice experience accumulated over the years,and worked with her team for a year to compile and create the play.As the first new form of artistic expression in the world,it has not only been affirmed by the audience feedback,but also survived in the domestic and foreign art markets.This paper is to understand and study the characteristics of drama art,marketing,team management and fund composition.Analyzes the content of the drama in the building,form building,marketing and brand construction of a system of marketing ideas,and on the basis of actual sales data,the national instrumental music can play in the field of art market based on the aspects such as make a valuable summary.It provides valuable theoretical and practical significance for future similar works of art,especially folk music works,in improving brand awareness,increasing box office sales,expanding art market share and sustainable development of the market to provide valuable theoretical and practical significance.