Research On Visual Design Of Fu Culture IP Image In The Context Of Social Media

In order to realize the analysis,extraction and design application of blessing culture in IP image,the IP image of blessing culture is systematically constructed,and the cultural derivation path of blessing culture IP image in social media context is broadened.This paper analyzes and combs the composition system of the three levels of Fu culture,investigates the recognition of Fu culture and the user needs of the IP image of Fu culture in the context of social media in the form of questionnaire,summarizes the user’s perception preference and demand differences of the IP image of Fu culture,and makes systematic design research on the IP image of Fu culture in the context of social media while fitting the audience’s design demands.Taking blessing culture as the breakthrough point and IP image as the carrier,this paper studies the visual design construction and extension of IP image of blessing culture in the context of social media.From the perspective of content,culture and happiness,this paper analyzes the relationship between content,culture and image of IP Through the comparative analysis of IP image cases of Fu culture in the context of social media,this paper summarizes the design requirements and key points,and then clarifies the design principles.The fourth is to design and position the IP image of Fu culture from the three levels of symbol prototype,emotion shaping and story setting.According to the design principles and positioning,it analyzes and extracts the representative characteristics of the content types with high demand of Fu culture users.The fifth is to deepen the integration of the extracted representative cultural characteristics,and form a systematic visual presentation of the IP image,so as to improve the IP image of Fu culture For example,design extension suitable for social media context,and comprehensive evaluation of design practice results.Combined with the investigation and analysis of user needs,this paper analyzes and extracts the representative characteristics of the IP image of Fu culture in the context of social media,designs and derives the theme of the IP image of Fu culture in the context of social media according to the setting,and constructs a representative,characteristic and systematic design of the IP image of Fu culture in the context of social media.On the one hand,it can deeply excavate and balance On the other hand,it can provide valuable design reference for the analysis,extraction and extension of cultural characteristics in the process of cultural IP image building.