Symbols,Narration And Fan Culture:Vlog’s Meaning Generation And Dissemination

The circumstances of the new media,increasingly more forms of image representation have reconstructed people’s viewing habits,into a large cinema screens,home to the small screen smart phone terminal,people can watch video media carrier,great changes have taken place in obtaining image transmission channel is also advancing with The Times,fixed period from traditional media information communication to the new media to give free time choice,from the movies and TV programs at least half an hour of video content to a short video for ten minutes long building,Internet platform and the integration of high-tech to meet the needs of the people fragmentation reading.As the visual culture in the modern society gradually revealed the importance of the sense of aesthetic experience has the higher request,From blog to photo blog to video blog,the renewal of society,technology change makes vlog(video blog),a new form of visual recording and dissemination,stand out in the image era when short videos are popular,and as a kind of highbrow type will find very few people to join in the chorus in this field,since the childhood to the public,at this time of vlog text discusses the form and the significance of communication is necessary.This paper is based on meaning generation,based on a comprehensive study of VLOG propagation process,using interdisciplinary research method and text analysis method,from the theoretical perspectives of semiotics,narratology and mystery culture to explore in detail.The article makes up of five modules.The first module clarifies the concepts and types of VLOG.The second and third parts explore the ideographic mechanism and consumer motivation in VLOG from the two aspects of symbol system and symbol consumption,and make it clear that the meaning formation of symbols in VLOG text is very diverse and complex.The fourth part discusses the narrative technique as the channel of meaning transmission,which has an indispensable place in the combination of symbols and the construction of VLOG video text,and has its own unique way of meaning generation.From the perspective of audience,the fifth part explains that VLOG viewers are active and creative groups from the two dimensions of audience as producer and consumer,thus revealing the change of audience status under the new media environment and the important position of audience level meaning production in VLOG.