How Cloud Music Realize Cloud Communication

The development of mobile network technology has given rise to a number of mobile application platform,to satisfy diversified customers’ needs and created a new user behavior.From a person listening to a group of people listening to music,mobile platform of music while listening to meet user needs to realize the user interaction in the non-specialized social platform.From the audience to the user,is not only the change of the mode of transmission,but also connect the change of the development of the Internet brings a variety of interactions.In this paper,Netease Cloud Music as the object of investigation,with the help of Collins interactive ritual chain theory,focusing on the maintenance of emotional elements,the user’s communication process and communication status.On the research methods,using the questionnaire investigation depth interviews and participatory observation method is mainly through the questionnaire star platform,carried out a month-long online questionnaire distributed,extend the QQ group is the object We Chat group Baidu post bar Netease cloud music cloud circle dynamic platform,at the same time,a friend for secondary retransmission At the same time from baidu post bar QQ group on zhihu Netease cloud music channels such as random user platform,which takes the form of direct messages to ask if willing to interviews related issues,extract the interview object is the standard in the platform is active or identity is more typical.And around the senior user,known as the final total interview 15 people in addition,through to join the QQ group Network communities,such as We Chat group strive to be as close to the research sample as possible to make up for the other two research methods.In terms of research ideas,first of all,through sorting out the evolution process and characteristics of communication,it leads out that music social communication is a brand new change of communication mode under the development of mobile Internet.Then,it makes a brief introduction to netease cloud music,and analyzes Netease Cloud music social communication from three aspects of the platform,user,market.The generation of the logic and implementation basis,think music is beyond the emotional information transfer.Then combined with the distribution of questionnaire,to user portrait of Netease Cloud music,analyzes the user identity attribute preference and behavior Under the mobile Internet virtual community of polymerization as a research starting point,discusses the individual users how to realize the shift towards online communities and elicit emotion.It is an important factor for aggregation and maintenance of user communication.Then,it analyzes the emotional communication process of users by combining Collins’ interactive ritual chain theory,and discusses the behavioral results brought by users’ emotional communication by combining the empirical materials obtained from questionnaire survey and in-depth interview.It is found that the short-term emotional elements in the interactive ceremony affect the users’ communication at the moment,and the long-term and stable emotional energy produced in the successful interactive ceremony and the failed interactive ceremony has different intensity on the construction and maintenance of the users’ communication.Next,it discusses the internal motivation to maintain users’ continuous communication,mainly relying on the experience materials obtained from in-depth interviews.Starting from the self-emotion release,group emotion maintenance and empathic emotion with emotion as the core to satisfy the three emotional categories,it discusses how it maintains users’ communication and becomes a lasting driving factor.Finally,the summary and reflection,is the conclusion,this paper research on the network communication mode diversification,makes music social emotional factors for the formation of new picture,to build and sustain played an important role in the user’s interaction relations.With music as the medium of communication is focused on the emotional transfer,is as an interactive ceremony to output object is the emotional long-term stable emotional energy.The construction intensity of user interaction is different,that is to say,emotion will not only affect the quality of this interaction ceremony,but also have an impact on the opening of the next interaction ceremony,so as to complete the construction of user interaction to different degrees.