Research On The Socialization Of Netease Cloud Music App

Nowadays,in the context of information globalization,information communication technology is changing with each passing day.The digital development level of new media technology advances by leaps and bounds,the form of information dissemination has changed from unitary to diversified,and the breadth of information dissemination has been more and more expanded than before,and the social communication methods of the audience have been constantly innovated: from traditional face-to-face communication to communication with mobile electronic devices,and then to the emergence of network social media.The interactive communication mode of "music" + "social" is one of the products of new media technology.Music is the common spiritual food of mankind."The Book of Jin · lezhi" cloud: "is to hear its palace sound,make people warm and generous;Hear its business voice,so that people just and good;To hear the sound of the trumpet;Hear its micro sound,make people happy and good;To hear the voice of its feathers makes one humble and courteous." Beethoven believed that music is a higher revelation than all wisdom and philosophy...Music is an indispensable art form in people's life,which has the function of relieving pressure,cultivating sentiment,communicating emotions and ideas,and affecting,shaping and saving people.Netease cloud music,as an excellent social music platform,breaks the function pattern of traditional music platform,integrates new social concepts,and improves users' sense of use and satisfaction.Netease cloud music users can not only independently build their own playlists on the Netease cloud music platform,import the address book to follow their relatives and friends.We can also make use of the social function of Netease cloud music to make new friends.By following star users,musicians and music talents,and recommending "people who may be interested" according to users' listening preferences,we can expand users' social circle.The "cloud village square" of Netease cloud music is one of its most creative functions.It provides users with a social platform on which they can dynamically publish and interact with each other.In addition,Netease cloud music is also committed to creating a "music cultivation plan",which attaches importance to minority music,signs up independent musicians,and provides them with a broad music platform for their development.This thesis mainly to Netease cloud music as the research object,using case study method,literature study and depth interview method,depth analysis and research from multiple perspectives,social function,the development situation of Netease cloud music channels,and user interaction,etc.,analyzes its existing problems and the insufficiency in the social,corresponding solving measures and future prospect are discussed.The first chapter of this paper summarizes the historical background and development process of Netease cloud music socialization,and gives the concept explanation of "music socialization" and the feasibility analysis of "music socialization".The second chapter comprehensively analyzes the social elements of Netease cloud music from the perspective of the flow construction of music social,the construction characteristics of social platform and the development channels of social music.The third chapter deeply analyzes the social behavior characteristics of yiyun music users,such as the use motivation,psychological motivation,and emotional change,from the three aspects of music social portrait,user interaction behavior,and user emotion.Chapter two and chapter three are the key parts of this thesis.The fourth chapter analyzes the problems and shortcomings of Netease cloud music socialization.The fifth chapter is a targeted and constructive discussion of Netease cloud music social promotion strategy,and its development prospects.