Interact,share And Connect ——Research On Social Networking Of Netease Cloud Music Users

When the Wechat Moments began to be filled with many kinds of music links,when Net Ease Cloud Music review began to become widly known,when the annual listening song report was hung on the hot search list of social platforms,and when words such as "Cloud Village","Villagers" and "Village Committee" began to appear one after another,these phenomena showed that people’s way of listening to songs was constantly changing,and the development of technology promoted the change of people’s social ways,social interaction with music as the medium began to integrate with people’s daily life.With the mobile mediation of daily life,music social networking has become a media practice in many scenes,such as travel,sports,work,entertainment and so on.The mobile music applications represented by Net Ease Cloud Music have gradually excavated the social attributes of music.The music media practice of users on such platforms has attracted the attention of the author,who is a music lover.Net Ease Cloud Music used the unique positioning of "music socialization" to quickly open up the market and successfully established an exclusive social ecosystem.This led the author to think: media practice covers all behaviors of people using new media,so in various social situations and contexts,how do people conduct music social practice through music as a medium?From the theoretical perspective of media practice,this paper clarifies the relationship between music as a medium and people’s social communication practice,and reveals how music as a medium is linked with people’s social life and life,as well as the social role and meaning of music media.Mainly use case study method,participant observation and in-depth interview method to investigate the music social behavior of Net Ease Cloud Music users.Music socialization arises from personal sharing,multi-dimensional interaction,and deep connection.Users become the main body in the practice process of music as a medium.Through music,they interact,share and connect to achieve social communication between subjects.With the help of mobile music media platform,users mediate their daily life,and individual-based music media practice has the basic attribute of socialization.As a link of social connection,media practice is completely in the interwoven social practice relationship network.Music media platforms regard music as an important medium for social communication,build a new type of communication mode of music socialization,and give full play to the value of music.The significance of conducting in-depth research on musical social interaction from the perspective of media practice is to allow us to view the relationship between music and social interaction,media and society in daily life from a practical perspective.