Research On Visual Emotion Expression Of "Moe" Dynamic Emoticons

In the Web 2.0,emoticons have become an important way of online social and emotional communication among the public.Under the influence of the "Moe economy" promoted by "Moe culture","Moe" dynamic emoticons have attracted increasing attention from the public.In online social networking,"Moe" dynamic emoji plays a part of non-verbal information,and its visual image language makes up for the lack of situational language in online social networking,increasing the sense of presence and interactivity in online social networking,and providing emotional outlet for public social networking.First of all,this thesis sorts out the concepts and theories related to "Moe culture" and "Moe" dynamic emoticons,and analyzes the development advantages of "Moe" dynamic emoticons.Second,this thesis explains the "Moe" dynamic emoticons characteristics and design principle on the basis of the visual design elements,through the analysis of "Moe" dynamic emoticons visual design of the existing problems,the "Moe" dynamic emoticons are pointed out in the thesis in the visual appearance,behavior and language three aspects of the method of building design,and explore "Moe" dynamic visual synesthesia emotional expression of emoticons.Finally,through specific design practice and application,the problems existing in the visual design of "Moe" dynamic emoticons are summarized and reflected,and the development of content derivative of "Moe" emoticons IP is expected and thought.It is hoped to provide some theoretical reference for the visual design and emotional expression of "Moe" dynamic emoticons.