| China’s cultural communication industry has gradually developed in order to adapt the accelerating globalization.As a new economic growth point in China,the cultural communication industry has been continuously supported and attached great importance to by national policies.The management of cultural communication industry is also changing constantly.Under the impact of the outbreak,nearly 3,000 cultural communication companies closed down in just three months,highlighting their vulnerability to risk.At the same time,many newly registered film and television companies have emerged after the epidemic situation has been alleviated.Cultural communication industry has great risks and opportunities,so it is necessary to analyze the financial risk status of enterprises,strengthen risk prevention and improve the development ability of enterprises.This paper takes JY film company as a case and put forward the corresponding measures to avoid risks,through the analysis of its financial status quo and financial risk evaluation model.Firstly,through some kinds of levels,this paper found that the enterprise’s operation and investment process hidden risk problems.Secondly,according to the above analysis perspective and relevant literature at home and abroad,the risk assessment model in common use is compared,and appropriate data indicators are selected to build a risk assessment model in line with JY Film Company.Through the risk assessment model,the risk status and industry development situation of JY Film Company in recent years are obtained by calculating the comprehensive risk score of the company.Finally,in view of the problems existing in the risk assessment of JY Film Company,the paper puts forward corresponding suggestions on how to improve the risk prevention ability of the company,so as to promote the sustainable operation and development of the company,and provide some references for the industry in risk prevention. |
