Research On Visual Image Design Method Of Fresh Sales Products Under The Background Of New Era

In recent years,people’s living standards have been improving day by day,which has stimulated the emergence of new consumer demand and consumer vision in the market.In the context of the new era,visual image design has become an indispensable part in order to stand out from the competitive products of the same kind.This paper is mainly divided into three parts.Firstly,it investigates the current situation of fresh sales products in the domestic market,and sorts out the advantages and existing problems of products in visual image design in the form of questionnaire;Based on the previous research,this paper analyzes the positioning,design principles and design ideas of the fresh sales products of the subject project "Tang Chao hi Ma";Finally,through the above research,design and practice the fresh sales products of "Tang Chao hi Ma" brand,create a visual image system with prominent personality,realize the differentiation between products and similar competitive products,enhance consumers’ cognition of products and help product marketing.Through the visual image design of the fresh sales products of "Tang Chao hi Ma" brand,the products can expand the consumer market and gain advantages in the highly competitive environment.This paper provides solutions to the practical problems existing in design practice,presents them with visual language,and establishes a feasible,unique and innovative visual image standard that can meet the market demand.Realize the good development of the enterprise and successfully establish an irreplaceable value relationship with the market and consumers.The core purpose of this paper is to explore how to highlight their own personality differences in the construction of fresh sales products,and how to combine the product’s own characteristics with the public’s aesthetic pursuit.This design research can provide a certain theoretical and methodological reference for the design practice of fresh sales products,in order to improve consumers’ recognition of products in the process of developing the market,and design a personalized visual image that is not only in line with the enterprise’s own culture,but also in line with the aesthetics of contemporary consumers.Through the presentation of the design scheme,reflect the cultural connotation and value of the product.