Research On Visual Image Design Of Creative Cultural Products For Minnan Breast-Clapping Dance

Breast-clapping dance is a unique dance in Minnan traditional culture.In Minnan area,it can be seen in the important gatherings,such as grand festivals,ancestor worship,weddings and funerals.Therefore,it is called ‘Eastern Disco’.As a historical relic of Min-Yue ethnic dance,breast-clapping dance was firstly enlisted in the national intangible cultural heritage reserve in 2006.But in recent years,with the development of information society and faster urbanization,the development foundation of many folk cultures including breast-clapping dance has been destroyed,the traditional communication in verbal form and remembered in mind for many excellent traditional cultures has become less and less suitable for the times’ development,and as a result,the communication of traditional culture is hindered and it’s a trend that no successors to carry on the culture.In this situation,a new breakthrough shall be found for the development of traditional cultures.With the rapid development of Internet economy and E-commerce economy,more and more traditional cultures are communicated and revitalized with the help of creative cultural products,which has opened up a new thinking for the contemporary protection of traditional cultures.This paper discusses visual image design of creative cultural products for Minnan Breast-clapping dance in four parts.Firstly,analyze the research status of breast-clapping dance and current situation of domestic and foreign creative cultural products,determine the objectives to be achieved and the methods to be used according to the subject,identify the main problems in the research and explain the innovation of the research.Secondly,analyze the culture of breast-clapping dance in detail,from the basic characteristics,cultural identity as well as value and significance.Meanwhile,extract valuable design materials.Thirdly,demonstrate the product value and market prospect of creative cultural products in the theme of breast-clapping dance through the research on the development of tourism creative cultural in Minnan area.Analyze excellent creative cultural products such as tiger mascot and Pili puppet show,so as to clarify the thinking for the planning of creative cultural products for breast-clapping dance.Fourthly,based on the above conclusion,formulate the design plan for Pasyou creative cultural products.This design is based on the principle of market orientation,culture belonging,emotion expression as well as beauty and function,and extracts materials on three aspects,namely representation,culture and vision of breast-clapping dance,and forms a complete range of tourism cultural products.Pasyou brand show is a useful attempt for the development and inheritance of breast-clapping dance of the time in the form of tourism creative cultural products,hoping to provide a new reference for the survival and continuation of traditional folk cultures in the current social environment.