Research On The Brand Visual Image Design Of Health Products

In today's fast-paced life and work under pressure,people's physical health is facing a severe test,in the sub healthy state of the population continues to expand,has accounted for 70%of the crowd.Sub health is the cause of many diseases,according to the specific circumstances of the patient,choose and eat with the appropriate health care products is very necessary.Honey is a kind of nutritional value of health food,and different nectar honey's function and effect are different.According to the different nectar,honey is divided into different types.This paper mainly studies the types of honey:Litchi honey,Orange honey,Longan honey,Loquat honey,Apple honey.Now,the sale of honey brand is a superb collection of beautiful things but uneven in quality in the market.How to make honey brand in the fierce competition in the commodity market to the fore,the selling point of choice and design is the primary problem.Most honey brand is just the brand logo and product name simply added to the visual image design,did not seize and combine the key selling point——The health function of different nectar honey.This topic is based on the honey brand design theory,in view of the lack of the health care function of different nectar honey brand image design is proposed,design practice and exploration on the basis of the brand theory.First,researching on the concept of honey health care products,health care,health care products,and focusing on different health functions of different nectar source;second,it is about the study of honey health care products brand image design and expounds the brand image design,brand visual image design and it's methods.And expounding current situation and prospect of honey health care products brand the visual image design of domestic and international market,summing up the honey health care products brand image design method;finally base on my practice(including the basic design and the application design)to demonstrate the honey health care products brand image design method is doable.Although the brand image design theory has been matured,but stand in the angle of different nectar honey's different health care functional,and combined with the theory of brand visual image design and base on the research of honey health care products' brand visual image design will be a new topic.The aim of this project is to establish the relationship between the brand visual image design and the honey health care products through the research on honey health function of different honey sources,the theoretical research,practice of the brand visual image design.Then,trying to build the relationship between the two to support each other,so that people have emotional resonance in the process of interaction with the honey health care products so as to provide some new ideas for the honey health products brand image design practice.To a certain extent,this topic can play a role in promoting the sales of honey health products at the same time.