Research On "Yuan Wu Ben Cao" Traditional Chinese Medicine Cultural And Creative Brand Design Based On "Ge Wu Zhi Zhi" Concept

Traditional Chinese medicine culture and the concept of "Ge wu zhi zhi" are the excellent traditional culture of the Chinese nation.They are the experience and knowledge summed up by countless people through practice.Its rich and diverse external forms and profound connotation values are constantly innovating with the development of the times.Under the background of the new era,the development of traditional Chinese medicine needs to break the old image and seek new methods and carriers.The brand design of traditional Chinese medicine culture and creativity provides new ideas for the development of traditional Chinese medicine,and uses the concept of "Ge wu zhi zhi" to understand the natural nature and development of things.The exploration of the law can explore a set of methods suitable for the design of traditional Chinese medicine cultural and creative brand from the external form and internal meaning of Chinese medicine,and the ingenious integration of traditional culture and modern design.This article constructs the main research structure of the article by sorting out the domestic and foreign research backgrounds related to the brand design of traditional Chinese medicine cultural creation and the concept of "Ge wu zhi zhi".Analyze the concept,modern significance,specific expression and value embodied in the design of the concept of "Ge wu zhi zhi",focus on the question of how to connect traditional Chinese medicine culture with cultural and creative brand design,follow the principles of cultural and creative brand design,and put forward the idea of integrating the concept Feasibility study direction.Through the methods of consulting related literature,field research,and table analysis,the modelling characteristics,color matching and aesthetic value of traditional Chinese medicine culture are summarized and refined from the visual level.From the cultural level,it mainly analyzes and summarizes the category attributes and cultural connotations embodied in the traditional Chinese medicine culture.Through the analysis and research of typical cases,from the perspective of inheriting the culture of traditional Chinese medicine,reflecting the innovation of ge wu,and realizing brand value,a set of design methods that integrate the concept of Ge wu zhi zhi and the form and connotation of traditional Chinese medicine culture are summarized."Tangible Ge wu","Sentimental Ge wu" and "Beneficial Ge wu" present the brand design of cultural and creative traditional Chinese medicine under the concept of "Ge wu zhi zhi",so that Chinese medicine culture uses the design guidance method of Ge wu zhi zhi concept and relying on the design of cultural and creative brand.The carrier of Chinese medicine creates a new visual image and explores new directions for the inheritance and development of Chinese medicine culture.