Traditional Chinese Medicine Research On Brand Visual Image Redesign

In all ages,traditional Chinese medicine culture has extensive knowledge and profound scholarship,and a lot of traditional Chinese medicine brands with a long history of development and rich cultural rhythm were emerged,which not only widely carry forward the excellent culture of more than thousands of years of Chinese nation,but also inherit many outstanding ancient technologies,is the quintessence of Chinese culture which make people proud.However,under the current fierce market competition conditions,many traditional Chinese medicine brands cannot avoid the phenomenon of the brand image aging.Simply changing the business operation mode is insufficient to make the time-honored brands of Chinese medicine develop comprehensively and rapidly,and we need to further improve and perfect the original brand image of the time-honored brand through the redesign of brand image.Taking the time-honored brand of Chinese medicine "JiuZhiTang" as an example,combining with the redesign of brand image of the time-honored Chinese medicine brand,this paper carries out the deep and comprehensive research activities,takes the visual image of "JiuZhiTang" as an important research object of this paper to constantly improve and supplement the corresponding concept,finds the specific disadvantage factors,and carries out the detailed analysis and exploration to probe the development and improvement of the brand visual image for the constant updating of brand image,which makes the visual image of "JiuZhiTang" go with the tide of the Times.The paper first determines the urgency of redesigning the brand image of "JiuZhiTang",specifically redesigns the brand image of "JiuZhiTang",and provides the objective and practicaldesign thinking for redesigning the brand image of "JiuZhiTang" through the exposition of the analysis of the brand image and existing problems of "JiuZhiTang" and inevitability of redesign.Secondly,through the systematic analysis and induction of the content redesigning,characteristics and principles of the brand image of "JiuZhiTang",the strategies and methods of redesigning the brand image of "JiuZhiTang" are summarized.Finally,these strategies and methods are put into the redesign of the brand image of "JiuZhiTang",which makes the brand image of "JiuZhiTang" change qualitatively from the "old" to the "new",provides some referential theoretical value and practical evidence for the brand image of "JiuZhiTang",and also makes the negligible contribution to the development of traditional Chinese medicine brand culture.