Research On Brand Visual Image Design And Application Of Chongqing Traditional Chinese Medicine Museum

As a cultural venue integrating medicine collection,exhibition and education,Chongqing Traditional Chinese Medicine Museum is a carrier of traditional Chinese medicine culture and a window for the city to spread its cultural language to the outside world.With the development of an innovative economy and society and the progress of strategic cultural industries,With the continuous extension of museum functions and functions,brand has become the core element of market competition and cultural dissemination,which has a wide range of application values for the development of museums.Under the impact of such a social background,it has become inevitable to introduce brand awareness into the museum industry.Based on the above background,this paper takes the Chongqing Museum of Traditional Chinese Medicine as the research object,starts from the traditional Chinese medicine culture and the regional culture of Chongqing,and integrates the theoretical research of related disciplines such as design,semiotics,and psychology.Following the research ideas from theoretical dialectics to practical verification,this topic is divided into five chapters.Chapter 1 proposes the background,purpose,significance and innovative points of the research,which provides a theoretical basis for the design practice of this topic;Chapter 2,define the basic concept of the visual image design of the museum brand,analyze the current situation and trend of the visual image of the museum brand at home and abroad;the third chapter conducts field research on the Chongqing Museum of Traditional Chinese Medicine,analyzes the existing problems and solutions,and then proposes the necessity of redesigning the visual image of the brand The fourth chapter,through the summary of the previous research,starting from the traditional Chinese medicine culture and Chongqing regional culture,using new concepts,new technologies and new materials to summarize the design strategy that is most in line with the brand visual image design of the Chongqing Traditional Chinese Medicine Museum;Chapter five,combined with the aforementioned design strategies,through the design and transformation of visual elements,carries out the practical exploration of the brand visual image design of Chongqing Traditional Chinese Medicine Museum,in order to verify the previous theoretical research.The purpose of this research is to explore the brand-new visual language of the Chinese Medicine Museum in the new era,present a brand visual image with both aesthetics and functionality,and thereby enhance the brand effect of the museum and expand the spread of Chinese medicine culture.