A Study On The View Of Visual Culture Of Vertical Screen Network Dramas

With every aspect of contemporary culture tends to be highly visual,visual culture has become the essence of the times,and the continuous development of visual technology and communication technology has led to the emergence of new visual forms.Vertical plays,which are presented by the minimization of "horizontal" to "vertical",are also one of the important features of visual culture in the mobile media era,and also produce important visual culture phenomena in their positive interaction with social components.This paper uses visual culture as a general theoretical reference,deconstructs the visual culture phenomenon of vertical screen drama from the aspects of text and behavior,and finally examines the emerging style of vertical screen drama from the perspective of visual ethics.Visual culture as a huge theoretical system,its development process and the connotation of the times are the focus of the analysis.Starting from the development of visual culture,this paper focuses on the "image transformation" of visual culture in the mobile media era,which is the background of vertical screen drama.On the other hand,vertical screen opera is the product of the rapid development of visual technology,so the technical foundation of vertical screen opera and the problems caused by visual technology can not be ignored.Next,in response to the current chaotic ecology of vertical screenplay,the article begins by conceptualizing it: shot vertically,with an aspect ratio of 9: 16,length of content,a continuously updated plot presented vertically in line with the theme of the play,to microvideo content.The article also gives a clear answer to the attribute delimitation of vertical screen drama.At the same time,the development course,feature combing and classification of vertical screen plays are also summarized.In the view of the text you are looking at,the article chooses to unfold from two levels.First of all,at the physical level,the unique 9: 16 scale of vertical screen plays leads to changes in viewing distance,camera angle and location of visual space compared to traditional film and television texts.Secondly,from the aspect of visual aesthetics,the text of vertical screen drama is analyzed,presenting unique beauty of focus,collage and fusion.Once the reshaping of the text of seeing comes into contact with the visual subject and forms the viewing behavior,it is inevitable that the visual subject and the viewing behavior will also be changed.In the aspect of subject identity,the virtual space created by vertical screen drama restructures and influences the visual subject identity,and the visual subject exists as a user;at the level of subject perception,the interaction of vertical screen drama makes the subject perceive through participation.Through feedstream-based push viewing,shared viewing on social platforms,and private scene-based mobile viewing,people gradually live in a world surrounded by vertical screenplays.Viewing behavior is essentially a process of visual gratification by the visual subject’s desire to "take" and vertical screen play.The visual subject’s inert reading needs,need for identity,and search for entertainment and happiness are fed by vertical screenplay’s antidotes to deep,highly emotionally connected visual content and top-of-the-line,idealistic pleasures of self.Through the analysis of the text and the behavior of the vertical screen play,it is found that the behavior of the vertical screen play has become the process of the desire of the visual subject and the satisfaction of the image of the vertical screen play,so the examination of the vertical screen play from the angle of visual ethics becomes the meaning of the title.The lack of normative significance of vertical screen plays leads to the conscious viewing of the gaze as the visual subject,and voyeurism is further aroused when the gaze becomes the viewing norm.The visual subject’s viewing vision wanders freely in the vertical screen play image,seeking the entertainment enjoyment and the ethical responsibility to peel off,this causes the vertical screen play visual ethics system to show more and more a kind of "painless’ ’,and the people who never carry on the self-examination also live in the " perfect’ ’.But this kind of "painless’ ’ethical" perfect’ ’living phenomenon,can not leave the credit of vertical screen play.Vertical screen image,as a simulacrum,creates a surreal space while recreating the real world.Behind the seemingly free vision roaming around,the power eye is always there.Images controlled and gamed by capital further control the visual subject’s view.If we want to change this situation,the equitable distribution of visual perception is at the core,and the system of visual distribution is reconstructed in the midst of "ambiguity," further ushering in the purity of image cognition.