A Study On The Communication Of The Folk Custom Of "Worshiping Ancestor" In Xinzheng,Henan

Ancestral worship ceremony is a kind of folklore phenomenon.As a part of folklore life,it carries people’s gratitude and remembrance of ancestors,and has profound significance for the spread of regional folklore culture.The "ancestor worship" ceremony of Xinzheng,Henan Province is held on the third day of the third month of the lunar calendar every year in the hometown of Huangdi Xinzheng,Zhengzhou City,Henan Province.It has developed from a spontaneous activity of less than a hundred people to an intangible cultural heritage,which is derived from its rich local culture.The communication elements and content of Xinzheng’s "ancestor worship" folklore can be divided into environment,subject and object,process carrier,and value connotation.In Henan Xinzheng’s “ancestor worship” folklore dissemination,the government’s macro-control is its macro-environment,the connection between people and society in society is its meso-environment,and the subtle things that carry the dissemination of information are its microcosms.Environment,in this,the government and enterprises are the main body in the communication activities,the people who receive the information of "ancestor worship" folk activities are the audience,and the communicator and the audience communicate with each other.The spread of the folklore of Xinzheng,Henan Province uses color symbols,music symbols,language symbols,and surname symbols as the carrier to spread the folklore,expressing the value connotation of cultural sharing,identity recognition and social harmony.The “ancestor worship” folklore activities in Xinzheng,Henan are facing communication difficulties in the process of communication.The specific manifestation is that the communication lacks interactivity,the communicator has inertial thinking,and the communication method is too simple.The "ancestor worship" folklore communication activity in Xinzheng,Henan is not simply the sharing and transmission of information,but the sharing of culture between people and society.It is a root search for ancestor recognition,identity and inner home.The brigade has greatly enhanced Xinzheng’s reputation and cultural “soft power”.