Cultural Tourism In Shanxi Province Based On Diamond Model Theory Research On Industrial Competitiveness

Tourism is the most culturally loaded industry.With the rapid development of China’s tourism industry in the new era,people’s need for multiculturalism is also growing.The integration of culture and tourism and the development of new forms of cultural tourism industry are also important means to enhance the soft power of national culture,promote the vigorous development of Chinese tourism culture and solve the contradiction between cultural supply and demand.This paper takes the cultural tourism industry of each region in Shanxi Province as the research target,and carries out the research and analysis according to the logical context of "literature review-concept theory-research status-evaluation index system construction-comprehensive analysis-countermeasures and suggestions".Firstly,the evaluation index system of cultural tourism industry competitiveness is constructed by using Porter’s diamond model,and 5first-level indicators and 17 second-level indicators are screened out by using analytic hierarchy process.Secondly,using the analytic hierarchy process,combined with the expert scoring method to determine the weight of each index,the original data of each index is dimensionless and standardized,and the comprehensive score of cultural tourism competitiveness and the score of each dimension competitiveness of each city are obtained by weighted summation calculation.Cluster analysis is used to analyze the cities in Shanxi,and each echelon is sorted.With the help of comprehensive competitiveness and each dimension competitiveness,the competitiveness of cultural tourism in various cities is studied and analyzed.The results are as follows:From high to low,the echelon of the comprehensive competitiveness of cultural tourism in cities around Shanxi Province is:the first echelon: Taiyuan,which has strong comprehensive competitiveness of cultural tourism,ranks third in the evaluation score of cultural tourism elements,second in the evaluation score of demand conditions and opportunity factors,and first in the evaluation score of government factors and tourism related industries;The second echelon:Jincheng and Jinzhong have strong comprehensive competitiveness of cultural tourism,ranking first in the evaluation score of cultural tourism elements and demand conditions,but the evaluation score level of opportunity elements is low;The third echelon: Xinzhou,Luliang,Changzhi,Yuncheng and Linfen are at the middle and lower level in the evaluation scores of cultural tourism industry,and the competitiveness scores of all dimensions are relatively low;The fourth echelon: Datong,Yangquan and Shuozhou have the weakest comprehensive competitiveness of cultural tourism.Although the evaluation score of opportunity factors is the first,the evaluation scores of other dimensions are almost the lowest.Finally,based on the above research results,this paper puts forward reasonable countermeasures for the development of tourism industry in Shanxi Province.