Research On The Spread Of Chinese Opera In The Internet Age

Opera is a unique traditional culture in China,and its development cannot be separated from dissemination.In the Internet era,the update of the media has greatly helped to promote the development and dissemination of the art of opera,which has made the art of opera more widely spread and attracted more attention.Compared with traditional media,operas on the Internet spread faster,more intuitively,and in a wider range.Since 2020,due to the impact of the new crown pneumonia epidemic,the offline performance of opera art has been limited,and its own development has been affected.With the country’s strong support for "cloud performance" and the need for the dissemination of opera itself,the spread of opera on the Internet has begun.With the increase,it also presents new communication modes,such as new relationship between audience and performance,new cultural market,new communication concepts,etc.These new communication modes are also very important for the study of Internet communication of opera.As a folk art,opera has a very long history of development and dissemination in the folk.When the media platform on the Internet,as a new communication medium,is combined with opera for art dissemination,there will be some incompatibility or integration difficulties due to changes in the dissemination context.Therefore,the research on the Internet communication of opera will help to arouse the self-sustainability of the art of opera in the contemporary era and make it blend with the contemporary spirit and cultural value.In the modern context,give full play to its own artistic charm and build a more benign Chinese opera Internet communication ecosystem.