Research On User Interaction Behavior Of Music Social Platform

In the age of social media,music is a special carrier for human emotions,and a new type of social relationship has been developed based on the Internet with music as the intermediary,i.e.music social.Net Ease Cloud Music is the first mobile music platform in China that integrates "music" and "social" together.Since its launch in 2013,it has been implementing the concept of "aggregating the power of music",focusing on the concept of "music" + "social" and using the unique UGC production model to build a "music social" scene.This study is based on the "music" and "social" concept,using the unique UGC production model to build a "music social" scene and mobilize users to participate in the music community.Therefore,this study takes Net Ease Cloud Music as the research object,uses a combination of questionnaires and in-depth interviews,combines Collins’ interactive ritual chain theory,explores the characteristics of music social platform users and the motivation of music interaction,focuses on analyzing users’ music interaction behavior,further considers the impact of this kind of social behavior in virtual space on real social relationships,points out the existing problems in Net Ease Cloud Music users’ interaction,and gives corresponding suggestions.The study finds that Net Ease Cloud Music is highly influenced by users’ social behavior.The study finds that the group of interviewed users of Net Ease Music is young and highly educated,and they interact with each other based on likes,comments,retweets,and shares to seek identity,emotional release,and social needs in the virtual space.Combining Collins "interaction ritual chain" theory with the analysis of users’ interaction behavior in Net Ease Cloud Music platform,we found that the unique social attributes of Net Ease Cloud Music platform provide users with a place of "physical co-presence" in the virtual context,through common attention to The interaction ritual chain model of identity,reinforced collective symbols,shared emotions and group solidarity is formed through joint attention to song lists,setting limits on outsiders during interaction,and sharing emotions through comments and retweets.In the interaction ritual chain,users’ own emotional release,platform emotional trust,community emotional identity and other dynamic factors generate long-term stable "emotional energy",when the user’s short-term emotion to long-term emotional transformation will appear two different emotional effects: that is,when the emotional interaction is successful,emotional energy to promote community bonding and lead users to emotional When the emotional interaction is successful,the emotional energy promotes the community connection and leads the users to consume;if the emotional interaction fails,the isolation of interpersonal emotional resonance is intensified,and "Net Ease Cloud" becomes "Net Suppression Cloud".The interactive behavior of music platform users has a greater impact on social relationships and the real society.On the one hand,the spread of music on social platforms is a two-way interaction,and the interactive behavior of music can realize the two-way identity of self and community,and the offline development of online social relationship,and users establish a unique social system connected with emotions to meet their different emotional experiences of music.On the other hand,we can also see the social significance of music socialization,especially the edification significance.The interactive behaviors and values in music influence the socialization cognition of young audiences.Music practice and music consumption give young people a great deal of initiative in their musical tastes,giving full play to their subjective initiative and thus creating an extreme emphasis on the self.At the same time,music soothes the heart,can alleviate negative social emotions,and becomes a bridge to promote friendship between people and even countries.Finally,focusing on the problems of low database resources,single interaction channel and tasteless community atmosphere in Net Ease Cloud Music user interaction,we propose optimization suggestions such as expanding music copyrights to promote resource sharing;improving social functions to provide multiple interaction scenarios;and combining other discipline and self-discipline to create a benign social atmosphere,in order to provide inspiration for how music social platforms can achieve healthy development in the future.