Zhuxianzhen Woodblock New Year Pictures is an excellent traditional folk art in my country and an important carrier for displaying the culture of the Central Plains.The woodblock New Year pictures of Zhuxian Town originated in the period of agricultural civilization in my country and have a very long history and rich cultural heritage.In the rapidly developing modern society,people’s way of life and values have changed.The fast-paced way of life has weakened people’s sense of folk customs and festival rituals.Traditional works of art,rather than a necessities of life,have had a huge impact on the woodcut New Year picture industry in Zhuxian Town,and encountered great problems in innovation and inheritance.In response to these difficulties,Zhuxianzhen woodcut New Year pictures itself is a medium of communication,how to spread the Central Plains culture well,what development and innovation strategies should be adopted,and what should be done in terms of inheritance to revitalize Zhuxianzhen woodcut New Year pictures main research question.This paper studies the woodblock New Year pictures of Zhuxian Town from the perspective of communication,mainly using four research methods: text analysis method,field investigation method,interview method and case method.,visited the representative inheritors,folk craftsmen,local tourists and consumers of Zhuxian Town’s woodblock New Year pictures.The first chapter mainly introduces the development origin and inheritance status of Zhuxianzhen woodblock New Year pictures,in which the development process of Zhuxianzhen woodblock New Year pictures is divided into five stages: formation and development period,heyday,decline period,improvement and exploration period and new period.A period of development is described.In the inheritance status section,the characteristic craftsmanship and inheritance of Zhuxianzhen woodblock New Year pictures are introduced.In the second chapter,the dissemination of Zhuxianzhen woodblock New Year pictures is discussed,and the main themes of Zhuxianzhen New Year pictures and the folk beliefs contained in them are analyzed by way of example in terms of the content of the New Year pictures.The connection between excellent culture and modern thought.The second section mainly analyzes the cultural connotation and function of Zhuxianzhen woodblock New Year pictures.The third chapter discusses the New Year pictures itself as a medium,what aspects are reflected in the propagation of Zhuxianzhen’s woodblock New Year pictures culture,and analyzes from the two aspects of social communication and media communication.In the fourth chapter,it mainly discusses some development difficulties faced by Zhuxianzhen woodblock New Year pictures under the background of the current era,and puts forward some superficial suggestions based on the problems encountered in these development.As an excellent traditional folk art in my country,Zhuxianzhen woodblock New Year pictures have distinctive artistic characteristics and cultural connotations,and are an important symbol for the spread of Central Plains culture.In contemporary society,people’s way of life and market demand have undergone great changes.Zhuxianzhen woodblock New Year pictures failed to meet the needs of contemporary society and encountered difficulties in the process of development and innovation.I think Zhuxianzhen woodcut New Year pictures should closely follow the pace of the times,explore new communication channels,innovate the content of New Year pictures,launch related cultural and creative products,enhance cultural self-confidence,vigorously promote excellent traditional culture,and make Zhuxianzhen woodblock New Year pictures an excellent tradition.Folk art was revitalized. |