Research On The Effect Of Insurance To Improve Embedded Pension Model In Changsha City

China has entered an aging society since 1999,and the degree of aging has been deeper and deeper,so that the problem of supporting the elderly has become prominent.The traditional model of supporting the elderly at home faces difficulties because of the current family structure,and the institutional model makes them lack emotional care.As a new choice,the embedded pension model can not only provide professional nursing services for the elderly,but also meet their emotional needs.However,its’ current development is still limited,especially the role of insurance is not obvious,so it is of great necessity and importance to study how to play the role of insurance to improve the embedded pension model.This paper firstly analyzes the theory basis and mechanism of insurance to improve the embedded pension model based on related theories.Secondly,through the questionnaire survey and interviews in Yuelu District,which is the representative area of Changsha City,relevant data are obtained,and the current status of the embedded pension model in Changsha City has been known from the data.Thirdly,based on the data from the questionnaires and interviews,the factors that affect the embedded pension model’s development in Changsha City can be combed,then several experts are invited to score and rank influential factors,finding that the income of the elderly,concept of supporting the elderly,and family structure are the main influential factors through the Analytic Hierarchy Process,.In addition,standards of charge,related insurance policy support,and the avoidance effect also affect its’ development.Finally,by comparing the similarities of aging degree between China and Japan and studying the experience of Japan to develop the embedded pension model and the situation of insurance for the elderly in Changsha City,this paper analyzing the necessity to refer to Japanese experience.This paper proposes that the government should vigorously develop long-term care insurance and establish a medical insurance system for the elderly,insurance companies should play an important role for the elderly and embedded pension institutions.For the elderly,insurance companies should make commercial pension insurance,health insurance for the elderly play a role and research more insurance products for them.For embedded pension institutions,liability insurance and guarantee insurance should be emphasized,and investment in related institutions should be increased.At the same time,they must establish a positive image to increase public recognition and acceptance.