The Protection Of Intellectual Property Rights Of Animation Derivatives Research

Animation industry has a broad prospect and is one of the most promising emerging industries in China.According to the 2018 China animation industry report released by iresearch,the total output value of China’s animation industry reached 153.6 billion yuan in 2017,of which the market size of online animation content was nearly 10 billion yuan and the market size of animation derivatives was about 54 billion yuan.In 2018,the total output value of China’s animation industry exceeded 170 billion yuan,including nearly 15 billion yuan of online content market and 65 billion yuan of animation derivatives market.In the animation industry chain,the downstream derivative development and marketing has become the largest source of the output value of the industry.However,compared with the animation industry in China and Japan,the market size of animation derivatives in Japan can reach 8-10 times of its broadcast market,while that in China is only 2-4 times of that in the content market.It can be predicted that China’s animation derivatives market still has a lot of room for growth.Animation derivative products bring great economic and social benefits,but also face an endless number of infringement of the problem.Therefore,it is of great significance to protect the intellectual property rights of animation derivatives.This paper consists of three parts: introduction,body and conclusion.The introduction mainly introduces the background and significance of the topic,and makes a brief introduction of the research summary and research methods.The text consists of four parts.The first part is an overview of animation derivatives.Firstly,this paper expounds the connotation and characteristics of animation derivatives,and then classifies them according to their characteristics.The second part introduces the current situation and existing problems of intellectual property protection of animation derivatives in China.The current situation is divided into legislative status and practice status,and then from the legislation,administrative and judicial aspects of China’s animation derivatives in the protection of intellectual property problems;The third part,taking Japan and the United States as examples,mainly sorts out the two countries’ different system designs on intellectual property protection of animation derivatives,and summarizes their advantages and enlightenment to China.The fourth part puts forward the countermeasures of intellectual property protection of animation derivatives in China.Combined with the present situation of the judicial practice in China,and to draw lessons from international experience,to provide some targeted countermeasures and thinking.The conclusion summarizes the basic viewpoints and research conclusions of this paper.This paper aims to analyze the loopholes and problems existing in the intellectual property protection of animation derivatives in China,draw lessons from the experience of intellectual property protection in the animation industry in Japan and the United States,expand the protection methods and measures of animation derivatives in China,and put forward Suggestions for the systematic protection of intellectual property rights of animation derivatives.