Copyright In Deep Link Behavior

With the emergence of traffic economy,video aggregation technology is becoming more and more mature,and aggregation platforms are emerging in endlessly.This method of gathering a lot of information on the same platform greatly facilitates users’ search efficiency and improves users’ experience.At the same time,it also triggers a series of infringement cases.To a certain extent,it "prospers" China’s piracy economy,resulting in the infringement of the interests of websites with links.The development and maturity of deep link technology facilitates the integration of information.Deep link technology refers to a link technology that bypasses the home page and related information of the linked website and directly reaches the pages of the linked content by setting a link.Different from the links mentioned in our daily life,according to the object of the links,the network links can be divided into ordinary links and deep links,and ordinary links have no control over the websites chained,and it is difficult to gain benefits from the link behavior.The purpose of deep links is different,which is to provide directly the works of websites chained,and consciously process and select the contents of the works,to facilitate users’ information screening and searching,to optimize users’ experience,so that users can get a one-stop information service experience,and thus attract more users,enhance their website traffic.Obviously,in today’s traffic economy society,this kind of traffic economy society.Yes,the interests are objective.However,this kind of convenient experience also has certain legal risks.Linking technology can not avoid all kinds of infringement,which leads to the infringement lawsuit of the deep linking behavior of network service providers.The deep linking behavior will cause the user stickiness of the chained websites to decrease,damage the dissemination interests of the chained websites,and discourage the enthusiasm of the websites to purchase and create genuine works.It has seriously hindered the market of copyright network dissemination.It is not difficult to imagine that if such deep linking behavior is not timely cracked down and curbed,no one in the network service industry will be willing to do genuine content,and everyone will scramble to do links ironically,which is undoubtedly a devastating blow to the just stable network service industry in China.Therefore,this paper combs the theoretical disputes about server standards and user perception standards in the qualitative process of deep link behavior in the theoretical circles,and combines with the cases that gave birth to the theory at that time to analyze,to see the inadaptability of the more prevalent theory in the increasingly developing Internet environment in China,and to put forward the idea in the light of the balance of interests and rights protection of all parties.Views and suggestions.The suggestions are APPlied to the practical cases to analyze the feasibility and operability.