Research On The Construction Of The Discourse Power Of The Network Ideology In The New Era

Discourse power refers to the various influences,powers and effects produced and formed by the discourse subject in the "speech" and "speaking" behaviors and activities,that is,the process of discourse practice,including the expression of the discourse carrier it adopts.The power of dissemination,the guidance,influence,credibility and appeal of the discourse content on the discourse object and its ring,etc.,are all the energy and power reflected and reflected by the perfect combination of discourse content,form and carrier.The discourse power has the characteristics of practicality,sociality,diffusion and dynamics.The truth of discourse is the inner essence of the power to discourse,and social practice is the outer essence of the discourse power.The discourse power of network ideology is the influence generated and formed by the ideology of the network society in the discourse practice,that is,the discourse influence,communication power,guiding power,credibility and appeal of the network ideology.At present,the construction of network ideological discourse powers has prominent problems such as being unreasonable,unable to spread,and dispelling.At the same time,it faces opportunities and challenges.From the perspective of opportunities,the developmental,networked,and international opportunities for the construction of network ideological discourse power have come.In terms of challenges,internationally,Western capitalist countries continue to impact the discourse power of my country’s network ideology by virtue of multiple hegemonies such as technology,information,capital,and discourse;in China,a variety of bad thoughts continue to squeeze the discourse power of my country’s mainstream ideology.The construction of the discourse power of network ideology in the new era must follow the principles of science,that is,adhere to and improve the party’s scientific leadership,adhere to and implement scientific development concepts,and adhere to and develop scientific guiding theories;follow the principles of people’s nature,that is,adhere to the principle of Insist on relying on the people and uphold the people’s judgment standards;we must follow the dialectical principle,that is,the unity of inheritance and innovation,the unity of tolerance and struggle,and the unity of time and effectiveness.The construction of discourse power of network ideology in the new era should focus on the three main paths of discourse power content system,discourse power communication system,and discourse power environment system.The construction of discourse power content system should skillfully select discourse materials,flexibly use discourse forms,and use them appropriately.Discourse method;the construction of the discourse power communication system must fully grasp the communication methods,constantly grasp the rules of communication,and continue to optimize the communication strategy;the construction of the discourse power environment system must create a clean and virtuous cyberspace,draw concentric circles online and offline,and build a cyberspace Community with a shared future.