| In the era of big data,face recognition technology integrates a variety of professional technologies,and it is an emerging technological product in the era of artificial intelligence.At present,face recognition technology,such as face payment,face in and out,has shortened the cumbersome procedures of the original artificial identity verification.At the same time,"face brushing" has gradually become the key application field of modern biometric technology.These problems are mainly caused by consumers with personal privacy and other related legislation lag.We should fully enjoy the current face recognition technology can bring customers convenient and healthy living,fun and challenges at the same time should take a hard look at the technology potential risks and challenges,reduce the cost of traditional face recognition technology application,multi-angle,targeted to take measures to protect personal information for consumers,In order to promote the face recognition technology and human development of the benign interaction.Under the background of commercial use,therefore,aimed at the consumer right of privacy and personal information protection,the need to build a facial recognition technology application of regulatory framework and the use of boundary clear facial recognition technology,perfect the relevant laws and regulations of face recognition,strengthen the law of consumer personal information management,technology management and ethical education of thinking,In this way,the privacy dilemma of the application of face recognition technology is resolved,and the governance scheme and improvement suggestions for the protection of consumer personal information under the background of commercial application of face recognition technology are explored.This paper adopts scientific research methods and puts forward innovative ideas,aiming at the application of face recognition technology to the protection of consumers’ privacy and personal information.Firstly,combined with the development advantages and potential dangers of face recognition technology,the technical logic,application scenarios and practice of face recognition are briefly summarized.Secondly,according to the five social risks of artificial intelligence,this paper analyzes the challenges that consumers face when using facial recognition technology in the context of commercial application in terms of privacy and personal information protection,and also clarifies the connection between personal information and privacy.Thirdly,this paper compared and analyzed the relevant overseas legislative experience of consumer personal information protection,combined with the legal regulation status and typical cases of the application of face recognition technology in these countries and regions,and summarized and summarized the legal problems existing in the infringement of consumer privacy and personal information in the process of using face recognition technology.Finally,combined with the present situation of legislation and law enforcement in China,according to the current use of facial recognition technology problems of the personal information protection for consumers,from the Angle of multi-dimensional formulate corresponding legal governance solutions,technology management and digital ethics and digital literacy cultivation scheme,in order to under the age of artificial intelligence,a more comprehensive protection to the personal information of our country consumer safety. |
