Research On The Censorship Obligation Of Search Engine Platform In Keyword Promotion

In recent years,keyword promotion service has become the choice of most business operators in the network market.The network service not only provides convenience for network users to quickly obtain network information,but also improves the influence and competitiveness of enterprise operators in the network market.At the same time,because the operation cost of the paid search mode of keyword promotion is easy to control and the operation process is more convenient,some operators abuse this business operation mode for unfair competition,resulting in many cases of trademark infringement,false information publicity,product or service confusion and other disputes in judicial practice.This not only damages the trust interests of Internet consumers,but also destroys the environment of free competition in the Internet market,and increases the regulatory burden of the administrative organs on the economic transactions in the Internet market.Therefore,it is of theoretical significance and practical value to strengthen the legal supervision of keyword promotion and improve the legal regulation of search engine platform review obligation.Throughout the current laws and regulations on the regulation of keyword promotion in China,there is no specific legislation for keyword promotion,but mainly relies on the advertising law,consumer protection law,anti unfair competition law,detailed rules for the implementation of advertising management regulations,Interim Measures for the administration of Internet advertising and other relevant laws and regulations.However,keyword promotion has distinct characteristics of network technology,it is difficult to effectively regulate it only by relying on these traditional laws and regulations.Therefore,with the help of comparative research,literature research,empirical analysis,law and economics analysis and other related research methods,based on the analysis of the basic theoretical problems of keyword promotion,this paper analyzes the legal regulation status and implementation problems of search engine platform’s censorship obligation in keyword promotion in China,and draws lessons from foreign research on keyword promotion and search engine This paper studies the legal system of platform review obligation,and puts forward some suggestions to improve the legal regulation of search engine platform review obligation in keyword promotion.The first chapter is the introduction.This chapter mainly introduces the basic background and ideas of the research on keyword promotion and search engine platform review obligation in this paper.Through the use of basic research methods,it aims to achieve the purpose and produce the value significance.At the same time,this paper summarizes the relevant theoretical research on the legal nature of keyword promotion,search engine platform review obligation and responsibility,so as to form a more systematic content framework.The second chapter is the basic theory of keyword promotion.This chapter mainly expounds the basic connotation,legal nature and type analysis of keyword promotion,so as to provide theoretical and logical basis for the legal regulation of keyword promotion and search engine platform review obligation.The third chapter is the analysis of the necessity and feasibility of the search engine platform review obligation.First of all,this chapter expounds the background of search engine review and the obligation of free market platform.Finally,it analyzes that the search engine platform has legal basis,technical advantages and judicial practical experience to undertake the duty of review in keyword promotion,so it is feasible.The fourth chapter is the analysis of the current situation and existing problems of the legislative regulation of the search engine platform in the promotion of keywords.The fifth chapter is the improvement of the content of censorship obligation in the keyword promotion of search engine platform in China.This chapter is mainly to put forward some suggestions for the deficiencies of the existing laws on keyword promotion and the duty of examination of search engine platform...