Research On Implementation Issues Of Tourism Industry Policy In Xinjiang A City

2020 is the beginning of a new round of western development under the “Belt and Road” initiative.my country has put forward new requirements for the development of tourism in the western region and has given a new mission to support the vigorous development of tourism in the western region.In 2018,the Xinjiang Uygur Autonomous Region Tourism Development Conference put forward the strategy of "Tourism in Xinjiang",which aims to build the tourism industry into a strategic pillar industry in Xinjiang and an important engine for high-quality economic development.The tourism industry has received unprecedented attention.However,the development of the tourism industry largely depends on the effective implementation of tourism policies.Scholars in related fields have conducted different degrees of research on tourism industry policies,policy evaluations,and the influencing factors of tourism industry policy implementation.However,in general,domestic scholars have more theoretical research on policy implementation from a macro perspective,and there is still a lot of research space for studying the influencing factors of policy implementation through empirical analysis and in-depth exploration of local practices.Xinjiang A city is an important city on the ancient Silk Road.In recent years,in the context of the “One Belt,One Road” initiative,City A has successively introduced a series of related policies to promote the development of its tourism industry.At the same time,it has also relied on its good geographical location and uniqueness.The history and culture of China have achieved good results.However,in general,the development level of the tourism industry in City A has not yet reached the target height and is still in the preliminary stage,and the comprehensive driving effect of the tourism industry has not been fully utilized.Accordingly,it is of great practical significance to focus on City A,explore the influencing factors of policy implementation,find out the weak links in policy implementation,and put forward corresponding countermeasures and suggestions.Starting from the purpose of improving the effect of policy implementation,this paper selects City A as the research object,and analyzes and combs the relevant literature on tourism policies and policy implementation at home and abroad.On this basis,based on the current implementation of the tourism industry policy in City A,the relevant policies at the national level and the Xinjiang Uygur Autonomous Region level are sorted out,as well as the main content and actual results of the policy in City A.The Horn-Mitte model is used as the theoretical framework for the study,With the help of questionnaire surveys and field surveys,with policy objectives,policy resources,implementation organizations,executors’ intentions,implementation methods,and policy environment as analysis variables,the focus is on exploring the difficulties faced by city A’s tourism industry policy implementation,and put forward corresponding countermeasures and suggestions.Through a questionnaire survey of relevant departments for the implementation of tourism industry policies in City A,and using statistical software to perform statistics and regression analysis on the feedback data,six related hypotheses were proposed and verified.The results showed that: policy objectives and standards,policy resources,and policies The characteristics of the implementing agency and the preference of policy executors have passed the significance test,which has a positive impact on the implementation of the tourism industry policy in City A.Through empirical analysis and field research,it is found that there are still some problems in the implementation of the tourism industry policy in City A,including macroeconomic policy objectives,unclear standards,insufficient resources for policy implementation,and inefficient operation of policy implementation agencies.Finally,based on the results of the empirical analysis and the practical problems in the implementation of the tourism industry policy in City A,valuable countermeasures and suggestions are proposed,including: clarifying the development positioning of the tourism industry in City A,making a good plan;improving the allocation of tourism industry policy resources;optimizing the implementation of the tourism industry policy Ways;to improve the execution capacity of the implementing agencies;establish a correct implementation concept;optimize the policy environment.