| The political authority of People’s Daily determines that it is of vital significance in strengthening the cohesion and leadership of socialist ideology and promoting the popularization of Marxism.As a vital column of the People’s Daily,the People’s Column explains innovative theories about socialism with Chinese characteristics to the general public to advance the popularization of Marxism,especially the popularization of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era.The first chapter mainly analyzes its basic conditions for advancing the popularization of Marxism since the 19 th CPC National Congress.Marx and Engels’ view of observing the spirit of the people by the people’s newspapers,Lenin’s view of creating a Soviet press that "goes deeper into life",Mao Zedong’s idea of "relying on all the people" and " the whole party" to run a party newspaper,society with Chinese characteristics the theory of the party newspaper has always persisted in the principle of "three closeness" as its theoretical basis.Meanwhile,the Communist Party of China has accumulated abundant experience which is to use the party newspapers and journals to carry out Marxist theory propaganda and education in the lengthy practice,and has a profound and clear understanding of the mass function of the party newspaper and the principles of party spirit.It has been of great value in dealing with the impact of social ideological trends and major social contradictions.The second chapter mainly analyzes its main content to advance the popularization of Marxism since the 19 th CPC National Congress.The report of the 19 th CPC National Congress indicated that thought on the socialism with Chinese characteristics for a new era is the latest accomplishment of the sinicization of Marxism,a vital section of the theoretical system of socialism with Chinese characteristics,and an action guide for the whole party and the whole people to accomplish the great rejuvenation of the Chinese nation.And it further clearly emphasized that "the party leads everything".With the progress of practice and innovation of theory,the Sixth Plenary Session of the 19 th CPC Central Committee indicated that Mao Zedong Thought "is the first historic leap in the sinicization of Marxism",and further pointed out that Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era is "A new leap in the sinicization of Marxism has been achieved".Moreover,the total layout of the career of socialism with Chinese characteristics is a course of gradual improvement and continuous growth.Although the total layout of "five-in-one" is the strategic goal of overall promotion in the new era,the "leadership of the Chinese Communist Party" is in the "ten clear" primary position.Meanwhile,which can speak on behalf of the party,it will inevitably show the features of the times in the course of advancing the popularization of Marxism.Throughout the 442 "People’s Column" related to the popularization of Marxism since the 19 th CPC National Congress,the article mainly focuses on the comprehensive leadership of the party and the overall layout of "five-in-one",and uses this as the classification standard for popular content.For six aspects,namely,analyzing the key direction of the party’s comprehensive leadership,disseminating the decision-making and deployment of socialist economic construction with Chinese characteristics in the new era,deepening the understanding of comprehensively governing the country according to law,to analyze the realistic approach of building a socialist cultural power,explaining the concept of "joint construction,joint governance and sharing" in the social governance system,and cultivate a deep socialist ecological civilization concept.The third chapter mainly analyzes its main paths adopted to advance the popularization of Marxism since the 19 th CPC National Congress.The first is the discourse path that relies on the rational transformation of discourse to promote the effective dissemination of theory,which is mainly reflected in the transformation of academic discourse and political discourse into popular narrative discourse,and the transformation from indoctrination discourse to dialogue and negotiation discourse.The second is the media path of the newspaper network to expand the space of the latest theoretical education for the public,which is mainly reflected in the connection with the People’s Network "People’s Column" and relying on various client platforms to increase the attention and appeal.The third is to use the value of cultural resources to lead the cultural path to achieve common understanding,which is mainly reflected in the cohesion of the Chinese culture and the integration of the people’s belief system by relying on the red culture.The fourth chapter mainly analyzes its main features to advance the popularization of Marxism since the 19 th CPC National Congress to push forward the popularization of Marxism.The first is to attract readers’ interest with creative viewpoints in terms of title style,which is reflected in strengthening thought leadership,clever use of rhetoric and image thinking to make the theory deeply rooted in the hearts of the people.The second is to demonstrate a clear political orientation in the expression of arguments,and the comments are rigorous and accurate,yet lively and vivid,that is,adhering to the overall concept and good at citing classics.The fifth chapter mainly analyzes its limitations and optimization strategies for advancing the popularization of Marxism since the 19 th CPC National Congress.In the course of advancing the popularization of Marxism,it still has the shortcomings of lack of liveliness in the form of comments and lack of interaction of audience channels.It needs further enhancements in the aspects of sticking to the correct political direction and disseminating scientific theories in simple language,grasping the timeliness of the content of the current review,and broadening the platform construction of the column. |
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